On the diet front, Atkins Nutritional, Hauppauge, N.Y., a line made familiar by the protein-rich/low-carb Atkins Diet, introduced a number of new products in 2002. These helped the company boost unit sales 37.5% and push dollar volume to $40.7 million, according to Information Resources, Inc. (IRI), the Chicago-based market intelligence firm.
The year found products targeted to enthusiasts of specific sports. NutriGolf Products, St. Clair Shores, Mich., for example, introduced a “Meal Replacement for Golfers.” Energy Bar Company, Naples, Fla., introduced Baseball Bar, Soccer Bar, Tennis Bar and Fitness Bar (20 vitamins, three herbs). EAS, Golden, Colo., unleashed its AdvantEdge Extreme Outdoor Energy Bars for energy boost and enhanced athletic performance in outdoor endeavors.