Predicting continued strong growth in the organic foods industry, particularly impressive increases are expected in soy foods and other meat/dairy alternatives, fiber, and miscellaneous canned and jarred products. Factors influencing the strength of the organic market include elevated consumer awareness of health and environmental issues, increased marketing and promotion by the retail sector, as well as the intensified interest major food manufacturers have in developing organic product lines.
That is not to say the market has no risks. The report highlights the occasional oversupply of a given product, reduced price premiums, insufficient profitability, and other forms of environmentally friendly and sustainable agriculture, as factors that may have negative long-term effects on the market as a whole—and on those seeking to enter the organics arena.