“Perfect for the beach, resorts, concerts, sporting events,” the new packaging is recyclable and opens up a range of opportunities for consumers, says the company.
Arbor Mist's single-serving bottles will be launched nationwide and are designed to suit venues where glass is not allowed. A similar reason has been given for Anheuser-Busch's, St. Louis, Mo., recent decision to package Bacardi Silver in a plastic bottle, as expanding to the PET will allow the newcomer (launched in February) to be sold in sports stadiums.
Using the tagline “It's your food. It's your drink. It's your freedom,” the center's ads have run in print and on the radio in Washington, and the group expects to expand to other markets. The group already has attacked the proposal to tax snack foods with one ad: “While studies show that your brain shouldn't be taxed, they do show that your Ding Dongs should—a 6% fat tax to make all of you weak snack-food sinners pay for your polyunsaturated transgressions.”