The cola wars were in full swing before the announcement of this product and only have intensified since, with Vanilla Coke, Pepsi Blue and Dr. Pepper Fusion slated for the summer.
Even more noticeable about this product is its packaging, as The Minute Maid Company Canada Inc. has opted to return to a hot-fill formulation in glass. Minute Maid says consumer research indicated an overwhelming preference for Fruitopia in the glass format. In addition, the company says the glass format “enables Minute Maid to produce a product with a higher juice content and no added artificial colors or flavors.”