Foods for health” may well be the hottest product category in the industry today, and label claims greatly assist in communicating product benefits to consumers. The FDA allows for three types of claims: nutrient content, health, and structure/function. Here's a quick overview of what may be one of the hottest—yet most regulated—ways to promote a product in the marketplace.
Nutrient content. A nutrient content claim focuses on the level of a nutrient in a product. Specific claims—based on analysis—may be made for calorie content, sugar, sodium, total fat, saturated fat (fatty acid claims), and cholesterol. Other criteria also may be required. (See “Website Resources” at end.)