As Mintel International Group (Chicago) reports in its “Fruit Juice & Juice Drinks Market” report, the growth in bottled water and decline in carbonated beverages could mean a promising future for juices. Common wisdom has led the bottled water segment to new heights, as consumers have embraced the message of drinking eight 8-oz. servings of water daily. An extension of this philosophy easily could boost the juice and juice drinks market.
Water and fruit juices have the perception of healthfulness. Recent bottled waters have incorporated new flavors and functions, blurring the line between fruit juices, isotonics and water beverages.