November 12/London/Food & Beverage Close-Up -- A Technomic report revealed that restaurant patrons in the U.K. are on the lookout for new flavors, with 35% of consumers saying they are more likely to visit a restaurant that offers new and innovative flavors, and more than a quarter saying they are more interested in new flavors now than they were a year ago.
"Restaurant operators can certainly take note of these numbers," says Darren Tristano, executive vice president at Technomic. "A menu item with a signature flavour profile can not only help a restaurant gain new customers, but can also encourage repeat traffic."