The success of a food product depends upon maintaining superior and consistent product quality so consumers will continue to keep buying the product. Wouldn't it be great to get feedback from actual users in a timely and efficient manner?
Now it is possible with Q-View, a new tool offered by Product Dynamics (Orland Park, Ill.), a division of RQA Inc. “It's been difficult to get point-of-use data in a reasonable and cost effective way,” says Pam Eitmant, managing director and founder of Product Dynamics. Usually, companies get consumer feedback by conducting central location or in-home use tests, which are time and cost intensive.