Demographic trends, consumer surveys and sales statistics all point to “gold in them there hills” when it comes to mining consumer interest in healthful products. Yet, as gold miners have discovered, much gravel must be panned before nuggets are uncovered.
Many surveys investigate consumer knowledge and attitudes toward wellness products; however, few research the opinions and intentions of the manufacturers developing products for those consumers. A new 2003 Functional Foods Trends Survey by Prepared Foods does just that.