In fact, Lance Inc., Charlotte, N.C., has found that bite-sized sandwich crackers have been the fastest-growing category among filled sandwich products, expanding by more than 60% in the past nine months.
Lance is capitalizing on the trend with a new line of bite-sized crackers called “Lance Poppers.” Designed for on-the-go and at-home snacking, Lance Poppers can be found in three flavors—Toastchee Poppers, a peanut butter sandwich cracker that is Lance's bestseller; Nekot S'mores Poppers, a chocolate and marshmallow flavor; and Nip Chee Jalapeno Poppers, a flavor combination of jalapeno and cheddar.