Now, the brand goes one step further with the introduction of Skippy Squeez' It, peanut butter packed in a free-standing plastic tube. The bright blue-colored packaging reads “Squeeze the Fun!…Lose the Knife!” Also, the cap's opening is a wide-mouth open slit, so kids really can lose the knife. Another line of peanut butter products recently was launched by Peanut Better (Agoura, Calif.). Available are several sweet and several savory varieties such as cinnamon currant, vanilla cranberry, Thai ginger red pepper, and rosemary garlic.
Edy's Grand Ice Cream (Oakland) Dreamery line recently added Triple Butter Pecan flavor. The company also launched the Amazing Flavors sub-brand, where ingredients are packed in tight. Varieties include Blue Ribbon Chocolate Cake, with chunks of chocolate cake, Ultimate Caramel Cup and French Vanilla Fudge Pie.