In addition, the company has debuted its new Natural line of snacks. The line is made up of Cheetos Natural White Cheddar Puffs, Natural Reduced Fat Ruffles Chips and Lay's Natural Country BBQ Potato Chips. The all-natural products are also made with organic ingredients.

The organic ingredients used in the Frito-Lay line have been certified by the USDA-accredited certifying agency Oregon Tilth. These products will display the Oregon Tilth logo and USDA "Organic" labels.