Food Funtinuum: Moving Up the Food Marketing “Funtinuum”
Finally, parents are having children later in life, giving them more disposable income. As families get busier, family mealtimes grow more precious, making parents reluctant to spend the dinner hour doing battle with the kids over what to eat. It has become normal for family members to sit down to meals together, though each with different foods.
The result of all this is that smart marketers speak to these influential child consumers by incorporating what's important to them: fun.