If any food company can be considered synonymous with a product, H.J. Heinz, Pittsburgh, and its ketchup can fit the bill.
It has one of the most successful lines of restaurant-branded products in history and the wide range of Ore-Ida products. It has StarKist and its related offerings. It has a successful appetizer business, thanks to acquisitions of Anchor Food Products and Delimex. Yet, talk to anybody on the street (or most people in the food industry, for that matter) and when “Heinz” is mentioned, the response will invariably be, “Yeah, the ketchup company.”