Subway (Milford, Conn.) has announced an agreement that will put Coca-Cola (Atlanta) products in more than 20,000 Subway restaurants around the world. Most of the restaurants had served Pepsi (Purchase, N.Y.) products, though about 15% offered Coca-Cola beverages.
Neither Coke nor Subway offered specifics of the deal, but a Pepsi spokesperson was quick to note, “This is about an incredibly big bag of cash, and we hope Coke's offering the same deal to the rest of their customers.”