The product is a result of a Coca-Cola and Nestlé Beverage alliance. This is the first time Coca-Cola has produced a dairy-based beverage. Choglit contains skim milk (approximately 16%) and has 10% of the RDI for calcium, vitamins A and D per 8-fl. oz. serving. It is labeled as a “low-fat natural & artificial flavored chocolate drink” and is being heavily targeted to the tween and teen demographic, typically a time where milk consumption declines and soda consumption increases. It is available in the Northeast and Southeast in an 11-oz. can. A 15-oz. bottle will follow.
Its Toaster Strudel brand has added flavors like Kiwi-Strawberry and Watermelon flavors (made with real fruit juice) to its line. The frosting packet that comes with them is a bright green. The Kiwi-Strawberry product has both a red and green filling component inside the pastry. A 6-ct. carton retails for $2.29. Also sweetening mornings are a variety of cereals. Extreme Crème Oreo O's cereal is newly formulated in Canada, and Count Chocula is now being made with Hershey's-brand Cocoa in the United States.