For example, in 1999, a search for new products introduced into North America with a dietary fiber claim results in a list of six nutritional products. This increased to 21 products/product lines in 2000 and 24 through mid-December 2001.
Interesting “novelty” products and benefits include Martin Field Mill's (New Paris, Ind.) Bench & Field brand Hairball Therapy cat food in which fiber helps hair move through the digestive system and Stash Tea's (Portland, Ore.) Yamamotoyama-brand Toasted Nori Seaweed Sheets for Sushi. However, new products that are a sign of things to come include dairy products such as Stonyfield Farms' (Londonderry, N.H.) YoSelf yogurt with inulin, a prebiotic dietary fiber “clinically proven to increase calcium absorption.”