“A number of beverages introduced in 2001, such as Ocean Spray's white cranberry juice, SoBe's Adrenaline Rush and Mountain Dew's Code Red, stand out, in part, due to their clarity,” says Lynn Dornblaser, editorial director, USA, of Mintel's Global New Product Database.
As preferable as clearness can be, a formulation challenge arises when aqueous-based products are fortified with fat-soluble vitamins. Emulsification creates turbidity and potential stability problems.