new product trends: consumer research<br>What Consumers Want
Adequate fiber intake has been linked to a reduced risk of diseases such as colorectal cancers, gallstones, diabetes, breast cancer and heart disease, among others. The average American's diet contains about 12g of fiber per day, while the body needs some 20g daily in order to successfully reduce health risks. Some health experts recommend 25g per day.
WILD Flavors Inc. (Erlanger, Ky.) commissioned a study in order to better understand consumer interest in various beverage categories, including products formulated with fiber. WILD's Drink It![tm] market research was conducted to assist formulators and marketers with information on how to offer consumers beverages that are not only nutritionally sound, but that also feature appealing flavors and forms. Moskowitz Jacobs Inc. (White Plains, N.Y.) and The Understanding & Insight Group (Denville, N.J.) conducted the research. The research panel consisted of 209 consumers of which 71% were female.