So, while it seems the kid part of the bowl market may be neglected, Williams Foods, Lenexa, Kan., has stepped in with its Munch-a-Roni Pasta Bowls. The same concept—add water and microwave—has kid-focused graphics and names. Taco Roni and Mac & Cheese sell for $1.49.
Kozy Shack now offers a clever extension to its current packaged rice pudding—Rice Pudding & Fruit on the Bottom. It is a combination of rice pudding and rich fruit preserves. A 3-lb. paperboard carton contains 12 4-oz. cups: six original flavors, three apple cinnamon flavors, and three strawberry flavors. It retails for $6.72 in club stores and supermarkets nationwide. Rice pudding, while popular in some ethnic cultures in the U.S., does not have the wide acceptance of yogurt or other snacks or desserts. Perhaps the added fruit on the bottom will aid its expansion.