In this case, the product is a cup-within-a-cup, containing 1.27oz. of Kellogg's cereal—varieties available include Crunchy Blends Low Fat Granola, Fruit Loops and Tony's Frosted Crunch sweetened corn cereal. The package includes an inner plastic cup containing the cereal, while milk can be added up to a fill line in the outer plastic cup. After adding the milk, the inner cup can be snap-fit back inside. The milk and cereal then can be consumed straight from the cup, through an aperture in the lid, with no need for spoons or bowls.
When the button on the bottom of the can is pushed, the contents heat to over 140 degrees within six to eight minutes and remain warm for 30 minutes.