Raging Cow is a new milk-based product served cold in single servings. However, rumor has it that the plastic packaging and processing procedures will allow the drink to be shelf-stable, similar to plans for the Hershey's line of milks and shakes from Morningstar Foods, Dallas.
Noting that consumers are looking for new, exciting dairy drink products, the Raging Cow herd will initially have together five flavors—pina colada chaos, jamocha frenzy, berry mixed up, chocolate caramel craze, and chocolate insanity. Currently available in select markets, the line soon will expand nationally.