Old Orchard Brands (Sparta, Mich.) has introduced a pair of fruit juice blends (mango and papaya) in 64oz. bottles to select retailers. Developed, the company says, “to meet the tastes and demographics of the ever-increasing Hispanic market in the U.S.,” the blends feature a bilingual label--English on one side, Spanish on the other, leading to another benefit.
The blends are found in Old Orchard's recently introduced rectangular bottle with two front panels, one each for the Spanish and English labels. Thereby, grocers will be able to stock the bottles according to market demographics.