Coca-Cola, capitalizing on the consumer shift toward healthier drinks, will launch a diet version of its flagship cola beverage in the U.S. this June. The new drink will be called Coca-Cola Zero, a zero-calorie cola marketed to young adults.
For the first time, Coca-Cola will offer a new product on eBay prior to the national launch. A sample pack -- including six bottles of Coca-Cola Zero and limited-edition branded premiums -- will be listed, with all proceeds going to charity.