To achieve profitable growth in this escalating new products race, companies must have strong innovation and new product development capabilities. Yet, despite this competitive imperative, global management consultancy PRTM's (with worldwide offices) industry research and experience indicates the majority of food product companies are not getting the most out of their new product development investment. Today, there is a golden opportunity for aggressive companies to step ahead of the pack and take the lead--by building world-class development capabilities.
PRTM's most recent research study, conducted in collaboration with Prepared Foods, explores the specific capabilities that truly drive new product success under today's challenging conditions. PRTM found that product development capability is a largely untapped opportunity for competitive advantage, but one that the leading food product firms are beginning to use as a recipe for profitable growth.