McDonald's Makes Ronald More Active, Names European President
McDonald's mascot is getting a sportier assortment of togs to coincide with the company's new "Come Out and Play" ad campaign. Under fire along with other fast-food restaurants for contributing to childhood obesity, McDonald's has supplemented its burgers and fries with apple slices, grilled chicken salads and a new emphasis on physical activity. The new Ronald McDonald ads, which encourage children and parents to balance food with staying active, are part of that effort. So are "Go Active With Ronald McDonald" shows that start touring the U.S. in September.
Ronald's yellow jumpsuit and striped undershirt remain the staples of his wardrobe, but their silhouettes have been streamlined to reflect the active lifestyle he is meant to convey. Depending on the sport he is playing in commercials debuting Friday, Ronald will dress in basketball, football, soccer or tennis attire.