Those statistics, while alarming in and of themselves, do not address a driving concern—the future impact of healthcare costs to combat obesity-related diseases, i.e., diabetes, high blood pressure, heart disease, etc.
Battling obesity and its related risks will require marketing with healthful ideals. In fact, unlike the typical awareness-driven efforts of the past, marketing for health will demand mastery of a new discipline—subtlety. Linda Gilbert, president of HealthFocus International, Atlanta, puts it best: “Consumers want to know companies have done their homework. They don't want to read that homework.”