One attention-grabbing entry is from Nature's Health, Chicago, Ill. Its Life Rising Herbal Health Cookies are each specifically formulated to perform a functional duty. The varieties include a Diet Herbal Cookie, to help maintain normal weight; Skin Beauty Cookie, to promote healthy and clear skin; and Happy Stomach Cookie, to support the stomach and spleen, and to improve immune function. Kids see more cookie products targeted towards them on supermarket shelves.
Also newly repackaged and with a larger distribution are Kellogg's Pop-Tarts Snak-Stix, toaster pastries that come wrapped like regular Pop-Tarts. However, the pastry is segmented off into three sections. Toast it whole, break off a piece (as with a Kit-Kat candy bar) and eat. The product is available in several varieties, including Frosted Double Chocolate and Frosted Caramel Chocolate. By looking at the flavors of the Snak-Stix, the appeal for these types of products is clear. It makes kids think they are consuming a candy bar, and not a thing, suggests it is a healthy breakfast.