Also debuting a reduced-fat alternative, Smith Dairy Products Company has introduced Mooverse 2% Reduced Fat Vanilla Shake. The product promises to deliver the same vitamins and minerals as whole milk, minus all the fat.
Nevertheless, Procter & Gamble is looking to expand uses of its once-heralded fat substitute. Sales of Olestra have fallen short of expectations, and P&G is researching new alternatives for product surplus. Although plans are still in the speculative stage and no filings have been made with the EPA, Olestra could be used to clean up industrial pollutants, according to P&G.