The chips are available in the following varieties: Asian Cucumber; Carrot; Celery; Red Onion; Taro; Pumpkin; and Sweet Potato. The most significant attribute is not so much that they are natural vegetable chips, but that the flavors are unique.
This is a great example of a product concept outside of foodservice that focuses on portion control and convenience, as the company has had single-serve Smuckers preserves in restaurants for ages.