PepsiCo announced the introduction of the Smart Spot symbol in Canada, which is designed to help consumers identify more than 100 of the company's food and beverage products that contribute to healthier lifestyles. Originally introduced in the U.S. in July 2004, the Smart Spot logo is rolling out nationally in Canada on PepsiCo brands including Tropicana, Gatorade, Baked! Lay's, Quaker and Diet Pepsi.
"PepsiCo is committed to improving product choices and encouraging healthier lifestyles," said Brock Leach, senior vice president, new growth platforms and chief innovation officer. "Consumers have told us they want simple, clear and positive information to help them identify and select food and beverage choices that contribute to healthier lifestyles, and the Smart Spot does just that."