According to Pam Chumley, executive director of the Association for Dressings & Sauces, “Dipping is a fun way to reach the daily requirement of vegetables or can be a quick and easy way to snack. For whatever motivation, dipping is a hot trend that we are seeing more and more.”
Dipping behaviors do vary, however, depending on age and gender, the survey revealed. Men are more frequent dippers than women but are less likely to prepare a homemade dip or a dip from a dry mix. Spinach and vegetable dips are the choice for most women, while men opt for creamy ranch and salsa. Men were also less likely to dip using healthy foods such as raw vegetables and fruit slices.