The Four Seasons Resort in Palm Beach, Fla., played host to the 2001 New Products Conference, a series of sessions exploring the depth of trends and factors impacting food product development. An esteemed panel of experts offered insights and an up-close look at innovative new foods and beverages from around the world.
Keynote speaker Ira Blumenthal, founder and president of Co-Opportunities, San Diego, Calif., discussed “2001: A New Products Marketing Odyssey,” observing that while change is not new, the speed of change is faster than ever. Companies have three options to address change: