In direct response to the public's request for clearer nutritional information, a new easy-to-read nutritional counter will appear on all Kellogg's packs in the U.K. from the end of this month. It will display information based on Guideline Daily Amounts (GDA) to help people in their daily struggle to achieve a healthy, balanced lifestyle. The company is the first to include GDA on-pack, and the Kellogg's GDA Counter is unique.
This simple nutritional counter will be displayed prominently in a bar chart along the top of all Kellogg's U.K. products. It shows total amounts of calories, fat, saturated fat, salt, calcium & iron, total sugars and fiber in a format that allows the consumer to see exactly what is in a portion of cereal, and how this compares to guideline levels of different nutrients for the entire day. The public should be familiar with Recommended Daily Amounts (RDA), which appear on a wide range of food packaging, but these are only a guide to vitamins and minerals, whereas GDA are broader and include calories, fat, salt, sugars, etc.