Kraft Foods Inc. announced two new initiatives to increase the visibility -- among both adults and children -- of many of the more nutritious products in the company's portfolio. Using nutrition criteria derived from the proposed 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S. Food & Drug Administration, National Academy of Sciences and other public health authorities, Kraft will:
-- Introduce a Sensible Solution labeling program in the U.S., featuring a prominent on-pack "flag" for food and beverage products that meet specific, "better-for-you" nutrition criteria that Kraft has established for each category of products.