The latest report from The NPD Group (Port Washington, N.Y.) finds Baby Boomers in their 50s may face some difficult choices ahead when it comes to their dietary habits. “Profile of American Baby Boomers: Health, Diet and Consumption Behaviors and Attitudes” analyzes eating and diet habits of tens of thousands of people, while examining actual consumption habits, as well as health and diet patterns, of Boomers. Considering the report finds one third of all Boomers are overweight and about 30% are obese, it should come as little shock that one in four (25%) Boomers is on a diet.
Nonetheless, the report also finds Baby Boomers are returning to restaurants. Boomers were the most frequent users of restaurants until they had children, the report recalls, but restaurant usage began to decline among the group once those offspring arrived. With Boomer nests emptying, older Boomers (those in their 50s) have returned to restaurants, though not the same locales as in their youth.