Drinks Americas Holdings Ltd. announced the formation of its fine wine company, Drinks Global Imports LLC. Drinks, a diversified beverage company, has commenced importing super-premium wines from around the world. The company has pre-sold selected products it has sourced from Australia, New Zealand, France and Italy and is preparing to deliver to the market container quantities of selected products.

Richard Shiekman, an industry veteran with extensive experience in fine wines, will head Drinks Global Imports, reporting to J. Patrick Kenny, CEO of Drinks. Shiekman has worked at retail, wholesale and production levels both in the U.S. and Europe. "Drinks Global Imports will develop and represent wines with a superior ratio of quality to price," said Sheikman. "We will over-deliver quality at every price point. The opportunity to build a portfolio of super-premium fine wines for our customer base is exciting. We are well underway, with our Italian, New Zealand and French selections already being ordered and generating company business."