Frito-Lay to Make Healthier Vegetable, Fruit Chips
Seeking to boost its appeal to health-conscious consumers, Frito-Lay Inc. plans to introduce "veggie" chips and fruit chips as early as next year, the company's top executive said.
Irene Rosenfeld, who has been chief executive of the Plano, Texas-based snack maker for just over a year, told a business networking group that she is aware her company is part of the "raging debate" over whether food or fitness is at the heart of the nation's growing obesity problem.