Poultry may not have the same beneficial reputation as certain omega-3-laden seafood options, but it is not the vilified red meat, either. To capitalize on the healthful attributes of its poultry products, Pilgrim's Pride Corporation (Pittsburg, Texas) is introducing an entirely new line.
The EatWellStayHealthy brand communicates clearly and instantly to consumers, the company believes. For that matter, it is among the first poultry lines to meet the nutritional requirements necessary to carry the USDA-regulated term “healthy.” As such, the American Heart Association's (Dallas) mark of approval can be found on all eight EatWellStayHealthy products: uncooked whole and split chicken breasts and breast tenderloins; and cooked chicken breast strips and fillets, Szechwan chicken breast tenderloins, Italian-style grilled chicken breast fillets, and Key Lime Flavor chicken breast fillets.