Low-carb products are predicted to generate between $25 to $30 billion in U.S. sales this year, according to the publication LowCarbiz. Interest among consumers remains high, and food manufacturers are developing numerous products to meet this growing market's needs. Of consumers currently on low-carb diets—defined as consuming less than 50g of carbohydrates per day—nearly 50% plan to stay on this diet for more than a year. This continues to fuel consumer demand for new and improved low-carb products.
Using an Internet-based market research testing system, a recent survey captured consumers' opinions in several areas of interest to low-carb food manufacturers. The final sample included survey returns from 2,516 U.S. and 952 Canadian consumers. Here are a few findings.