Two of the world's largest beverage companies have moved into healthful territory of late. Sometime this summer, Coca-Cola (Atlanta) will launch C2, promising half the calories, carbohydrates and sugar of regular Coke, and Pepsi's (Purchase, N.Y.) similarly described Edge hit store shelves in mid-June. However, the pair are taking the health-conscious battle beyond the carbonated arena.
Both have introduced low-carbohydrate orange juice in recent months, the most recent being Coca-Cola's Minute Maid Light. It may be orange juice, but the selling point remains much the same: half the calories and sugar of regular orange juice (50 calories and 10g of sugar per 8oz. serving).