Consumers have a wide array of frozen dinner options, including meal kits and bowl meals. The increasing availability and variety of ethnic entrées adds excitement to dining at home. Last year, ethnic frozen entrées reached sales of $2.2 billion (ACNielsen 9/30/00).
Formulating Asian-inspired entrées for American palates involves tweaking authentic recipes for American tastes. On the other hand, as Americans travel about the globe, their palates are becoming more educated, and they can appreciate the nuances of true Asian cuisine.