This is a tale of shifts, chefs and friends. I have always found New Orleans a good place to be. Add in this year's annual IFT (Institute of Food Technologists) convention--with its industry insights and contact with old friends--and a truly good time was had by all.

Gathering those insights and tracking trends is enjoyable, but such activities serve serious business purposes, as well. Marketing and formulation strategies are based on consumer desires merged with the ingredient tools provided by suppliers.