The spices and seasonings for beef have certainly played a part in the growth of beef consumption in the U.S., but beef manufacturers should also be commended for their part in making their products consumer-friendly. To recognize manufacturers of retail and foodservice beef products, the Cattlemen's Beef Board and the nation's beef producers sponsored the Best New Beef Products Awards 2000. Winners in each of the four categories were:
"The winners of this
awards program--and the nearly 100 entries in total--clearly demonstrate
that beef is working to meet the needs of today's busy consumers,"
said Carl Blackwell, executive director of new product development
for the National Cattlemen's Beef Association (NCBA). "Many of these
new, branded beef products can be heated and served in just minutes--providing
consumers with a convenient meal solution, the great taste of beef
and a bundle of essential nutrients."