What is cellular marketing, you
ask? In its simplest form, it means designing a product for a specific
individual. Micro marketing targets specific groups; cellular marketing
allows for everyone to have "their very own and unique" product.
With cellular marketing, John Q.
Public, who suffers from diabetes and high blood pressure, buys
a carbonated soft drink made especially for him--the nonnutritive
sweetener he likes, a small amount of caffeine, and in the container
sizes he prefers. Even the carbonation level is optimized for John's
tastes.