An analysis released by the Public Health Advocacy Institute [PHAI] has sharply criticized industry self-regulation of food marketing messages to children. "Industry Controls Over Food Marketing to Young Children: Are They Effective?" finds the system is "ineffective when measured against available criteria for gauging the adequacy of self-regulation, and also ineffective in the context of the worsening obesity epidemic and its damaging impact on children."
The analysis was submitted to the Federal Trade Commission, which held a public meeting in Washington to consider the adequacy of the industry's self-regulatory system.