The challenge for snack developers is finding a new success, not a simple matter in an industry where nearly three quarters of launches fail. Many retailers and vendors opt instead for line extensions, a far safer bet, and one such type of product has proven quite popular lately--chip-and-dip kits.
The trend toward prepacked chip-and-dip snack solutions began last year with Frito-Lay's launch of Tostitos Chips & Salsa snack kits and Frito Sloppy Joe and Scoops. The company has since added a Scoops and chili and a Scoops and cheese dip offering to its Healthy Combos line and recently added a Ruffles & French Onion Dip snack kit.