Ragu Express marks the 60+-year-old company's first foray into the ready-to-heat-and-eat category that promises to offer parents and on-the-go kids the convenience they need. The new item comes in shelf-stable, single-serve portions.
The product seeks to meet two needs—convenience and the desire of kids to have control in making their snacks. The quick 3-1/2 minute cooking time results in instant satisfaction for children and a minimum of cleanup for parents.
Ragu Express is in step with recent trends toward convenience foods for children. A study by Nickelodeon/Yankelovich Youth Monitor found some 75% of children ages six through 17 prepared their own snacks. Ragu Express and other items allow these young chefs to expand their culinary creativity by adding favorite food items to their meals.