The popularity of fruit-flavored beers continues to grow in Europe. In Spain, Damm has launched Damm Lemon, said to be the first lemon-flavored beer on the market. Also, the Spanish San Miguel brand has been extended into the alcohol-free sector.
In South Africa, Beacon Sweets & Chocolates has launched Lick & Learn Traffic Lollies, fruit lollipops in plastic wrappers decorated with road signs and quizzes about road safety. Perfetti in Italy has launched a chewing gum with micro-particles to help remove plaque from teeth and to provide a deep feeling of freshness and cleanliness. Marketed under the name Daygum Microtech, the gum is sugar-free.