Certain drugs are metabolized differently by men and women. Women resist viruses better than men. Their smaller hearts beat faster than guys'. Sadly, a look at the major health indicators shows they are more likely to suffer non-fatal, disabling illnesses than men. Successful treatment of such illnesses varies by gender. For that matter, the risk factors for many of these illnesses vary according to, yes, gender. As such, manufacturers should consider these aspects when developing and marketing products addressing an illness.
Methods to communicate to each gender can vary as well. Gender marketing efforts center around the manner by which each gender processes information and channels that knowledge into buying decisions. Males, for instance, do not want to linger in the buying process, reach a decision quickly and often fail to evaluate the diverse options. Females, on the other hand, prefer to be informed about their options and will spend as much time as it takes during this evaluation, reflecting their concerns about how the decision and product will affect them.